This Is the Best Place to Score Luxe-Look Linen Bedding for Under $100

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I’m not the person who buys new sheets every year: I tend to find something I really love and stick with it. Recently, however, it was time to refresh my linen supply, and I discovered how hard it has become to find a good, high-quality set of sheets at an affordable price point. It took a ton of research, a few disappointments, and some luck, but I discovered a great source for affordable sheets.

First off, in trying to replace my old sheets, I discovered that the quality had diminished on budget brands I’d purchased in the past. The current Shabby Chic line, which was once known for its exceptionally high quality relative to its price point, looked and felt cheap to me, with its crooked hems and lower-quality fabric. L.L. Bean, which had in the past sold decent percale sheets, now has so many different percales available that it was hard to figure out which one to buy. Linen bedding proved even trickier to pin down: As I researched, I found the prices were sky-high, or customer reviews were negative. 

Then my husband mentioned that his incredibly chic friends, who own Lennox & Harvey, a design shop on Martha’s Vineyard, had nice linens that he liked, and he promised that he’d ask them where they got them. I figured our design-savvy pals would have bedding way beyond our budget, but they revealed their guest bedroom’s linen duvet was from… H&M Home! 

We immediately ordered a washed linen duvet, matching pillowcases, and a fitted sheet, which you can see below, and I was pleasantly surprised at the quality of the product. I’m not alone in my admiration either; H&M’s customers give these sheets 4.7 out of 5 stars in their reviews. Not only do the sheets feel great and wash well, but the snap-style closure of the duvets is also an improvement on the buttons most designs have — win, win, win!

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H&M’s assortment of bedding colors and patterns feels sophisticated and a little different from other brands (I particularly love the mocha beige and powder pink linens, but note that the actual bed sheets only come in white right now). If you’re looking for sustainable options, you can search their “Conscious” collection, which is made with more eco-friendly materials like organic cotton. Plus, like with their clothing, H&M changes their bedding offerings frequently, so you’re unlikely to end up with the same exact thing as someone else, and though the patterns and colors vary, they tend to always have stripes, checks, and simple solids in stock. I really felt like I’d stumbled on a secret source! It’s worth nothing that the queen and king sizes sell out fast in the linen material though, so I suggest you check back often for restocks if you don’t see what you want right now. These pieces are worth the wait, especially for the prices.

While scouting a decorator’s home for a high-end design magazine recently, I spotted another H&M linen duvet in one of the guest bedrooms (the distinctive snap closures were the giveaway!). It turns out that all of the tastemakers know that the Swedish fast-fashion brand is a great source for bedding. Now you and I do, too!

Laura Fenton


Laura Fenton is the author of The Little Book of Living Small. She writes about home design and sustainability, and is a regular contributor to Apartment Therapy. Her work has been published in Better Homes & Gardens, Eater, New York Magazine, and Real Simple.

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